Isuzu Mysterious Utility Wizard
This name sounds like an early 1970s rock band rather than a sport utility vehicle (SUV).
Why not just call it the “Isuzu Magical Mystery Tour”? And what’s mysterious about this SUV? It looks like every other SUV on the roads today. And why “wizard”?
If they really needed to go with that name, couldn’t the company just have called this SUV the “Isuzu Wizard”? The word “wizard” seems to be the one most preferred by Isuzu since they emblazoned it on the side of the vehicle. Why not, we suppose? Hasn’t everyone wanted to cruise around town in an SUV that has the word “wizard” scrawled across the sides in giant type?
Makes us wonder if the marketing team at Isuzu have been smoking something.