Kia pro_cee’d
Never mind that this isn’t proper English. Who the hell at Kia thought to name a car “Proceed” and then spell it “pro_cee’d?” And why the apostrophe before the “d” at the end?
Would spelling the word “proceed” properly be too obvious? And how does this name really fit for the vehicle it is attached to?
The Kia pro_cee’d, after all, is a compact GT model that is kind of a Subaru knock-off. It’s a small, sporty car with torque and off-road capability. Surely the smart people at Kia could have come up with a more appropriate name than this? Alas, we’ll never know.